A Senior Advocacy & Care Concierge Hub
Willow & Birch
A steady hand for one of
life's most important journeys
We guide families through the tough questions that come with an aging loved one, backed by a trusted network of care professionals.
Who We Are
We're here when the questions come fast
and the answers are hard to find.
Willow & Birch is the guide families never knew they needed: a warm, trusted resource for everything that comes with caring for an aging loved one.
From health care to estate planning and end-of-life decisions, we bring together the knowledge, the experts, and the step-by-step guidance to help you feel prepared, not overwhelmed.
You don't have to figure this out alone.
"If I can't do it, I'll find someone that can."
Dana Audé, Founder
The Founder
Dana Audé
My journey into senior advocacy didn't begin with a grand plan; it began with people. Early in my career working in client services, I frequently found myself at the center of something no job description could prepare me for: helping families navigate the immediate aftermath of losing a loved one.
Instead of just handling the paperwork, I became a steady hand for spouses and children who were entirely overwhelmed and didn't know where to begin. I guided them through the complex logistics during one of the hardest moments of their lives, and in doing so, I discovered what I was truly meant to do.
Word spread naturally. Families and friends began reaching out, not just for organizational help, but for guidance on everything that comes with aging. That inspired me to immerse myself in a rich senior care network of nurses, home placement specialists, caregivers, and advocates from every corner of the industry.
Over the years, I've had the privilege of helping people with life transitions as complex as estate planning, down to tasks as simple, but just as meaningful, as organizing their daily mail. Seniors carry the most incredible stories, and there is truly no one I would rather spend my time helping.
Why It Matters
Millions of families are navigating this right now,
without a guide.
53
Americans are currently providing unpaid family caregiving and most say they want more support and information on how to help.
AARP & National Alliance for Caregiving, 2020
2
Americans have no basic will or estate plan in place, deterred by complexity, cost, and not knowing where to turn.
Caring.com Wills & Estate Planning Survey, 2024
70
Of adults have not made end-of-life wishes, leaving those difficult decisions to their families.
CDC
1
Working caregivers have reduced their hours or stopped working entirely to care for a loved one, at serious cost to their own financial future.
AARP & S&P Global, 2024
These aren't just statistics. They're the families we're here to serve.
Find the Support You NeedFind Your Care
How can we help?
Choose a category below to explore your options. We will match you to the right resource.
None of these fit your needs?
A Conversation Worth Having
Capturing what matters most.
Check off each item your family has addressed, and add notes in the space provided. Your answers are never stored or shared without your consent. Download a PDF at any time for your own records.
Healthcare Questions
Finances & Legal Matters
End-of-Life Wishes
Get your results
Enter your name and email and we'll show you what your family should focus on first.
Save your PDF
Download a private copy of your completed checklist. Your answers are never stored or sent anywhere.